Marketing your Los Angeles rental property starts with online advertising. Most good tenants are looking at popular rental sites for their next home, and you’ll want to make sure you’re there too. While listing your property across the entire spectrum on online platforms is important, the way to really make your rental home stand out from the competition is with engaging and impressive photographs and descriptions. You don’t want to sound like every other advertisement.
Instead of the usual language, get specific about what your Los Angeles rental property can provide. This will attract good tenants quickly, limiting your vacancy time and expense.
Here are a few of our ideas.
Provide Professional-Level Photographs
You may have a brilliantly written description, but the first thing potential tenants are going to do is look at the pictures associated with your ad. They have to be as professional as possible. Make sure the lighting is natural and abundant. Use a camera that can catch the best angles, and make sure the space is cleaned up and empty before you start taking shots.
Make sure you provide enough photos. There should be a picture of the outside of the property as well as the kitchen, living area, and bedrooms. Include any outdoor space as well as special features that will catch the attention of prospective tenants. A walk-in closet, for example, or a dedicated laundry area are worth photographing.
Include Interesting Facts in the Description
When you’re advertising your rental property, you’re trying to show prospective tenants why it’s more appealing than other homes just like it. After you talk about the number of bedrooms and bathrooms, share some interesting information that will help renters decide whether they want to look at the property. Talk about the neighborhood and whether the property has parking or is close to public transportation. Walkability scores have become more important than they were in previous years, mostly because millennial tenants are a large portion of the tenant population these days.
If the property is pet-friendly, be sure to mention that. Talk about proximity to schools, restaurants, and shopping. Include any amenities in the home itself or the building, if this is a multi-family unit.
Don’t Forget the Important Details
Good tenants will need all the information in one place. Your online marketing and listings should include:
- Rental amount
- Security deposit amount
- Qualifying criteria
- When it’s ready for move-in
- Your contact information
When tenants begin to reach out for more information or to schedule a showing, make sure you’re responsive. It’s astonishing how many landlords and even property managers don’t bother returning emails or answering phone calls. You want to get your Los Angeles rental home occupied quickly, so you have to be available to show it and to provide an application to interested tenants. Don’t lose opportunities simply because you’re too busy to respond to inquiries.
We can help you find a great Los Angeles tenant with strategic marketing that’s effective and efficient. If you’d like to hear more about how we advertise our rental homes or you need help with any type of LA property management, please contact us at EGL Properties or reach out to us by phone at (310) 481-0922.